Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone, derived from the parts of whole carcasses of chicken -- exclusive of feathers, heads, feet, or entrails.

Natura uses high-quality chicken meal in many of our foods as an excellent source of protein.

Rice, unless listed as brown rice, is the de-hulled rice kernel, without the bran -- known as white rice.

Oatmeal is the dry ground product of cleaned oats with the hulls removed.

Oatmeal is a good source of carbohydrate energy. Natura uses Oatmeal with its natural nutrients intact and without preprocessing. A natural, healthy grain that's rich in B vitamins, oatmeal is the featured grain in HealthWise products and is used in Innova and California Natural HealthBars because its sticky texture helps hold the biscuit shape together without using artificial binders.

Rolled oats are oats that have been flattened by compressing them between rollers. This process keeps the oats' natural nutrients intact in contrast to the fractionated oat ingredients used by some manufacturers such as oat bran or oat flour, which have been leeched of much of their nutritional value.

A natural, healthy grain that's rich in B vitamins, oats are a featured grain in California Natural HealthBars because their sticky texture helps hold the biscuit shape together without using artificial binders.

(naturally preserved with mixed Tocopherols) Chicken fat is obtained from the tissues of chickens in the commercial process of rendering or extracting.

Chicken fat is the highest of all animal sources in linoleic acid (over 23%), an important element for skin and coat health. Because Natura uses such high-quality chicken, this is a high-quality source of fat (Preserved with Mixed Tocopherols, a Natural Source of Vitamin E).

Flaxseed is the whole seed of the flax plant.

Flaxseed is a good source of both soluble and insoluble fiber. Together these fibers aid in digestion and help to maintain good stool consistency. Flaxseed is also an excellent source of omega-6 and omega-3 fatty acids (such as alpha-linolenic acid). These fatty acids help produce the soft, luxuriant coat on your pet for which Natura is known.

Calcium carbonate is a mineral that is true to its name by containing a minimum of 38% calcium.

The calcium in bone provides structural integrity to the skeleton and also contributes to the maintenance of proper blood calcium levels through ongoing resorption and deposition. Circulating calcium has essential roles in nerve impulse transmission, muscle contraction, blood coagulation, the activation of certain enzyme systems, the maintenance of normal cell-membrane permeability and transport, and cardiac function.

Dicalcium Phosphate is a calcium salt of phosphoric acid.

Dicalcium phosphate provides both calcium and phosphorus, which are vital for building and maintaining strong bones and teeth. Calcium also regulates heartbeat and other muscle contractions and is necessary for proper blood clotting. Phosphorus plays an important part in the body's energy production.

Choline chloride is a vitamin "like" essential nutrient.

It is necessary to nerve function and fat metabolism and can be manufactured in the body but not at a sufficient rate to meet health requirements.

Minerals are inorganic substances essential for a host of vital processes within the body.

AAFCO regulates minimum standard quantities of minerals in levels that pets need to survive. All pet food manufacturers supplement their products with minerals. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. The minerals Natura uses are chelated, providing three to ten times greater assimilation than common minerals. Included in our foods are some of the following vitamins and minerals: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.

Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body.

AAFCO regulates minimum standard quantities of vitamins in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. Included in our foods are some of the following vitamins and minerals: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.