Introducing California Natural Grain Free Formulas

Popular pet food brand introduces innovative limited ingredient, grain free formulas

Davis, CA– Pure and simple nutrition just got even better. Over the past few years there has been a rising demand among health conscious pet parents for diets free of grains. To meet these consumer desires, Natura Pet Products announced today the newest additions to its limited ingredient California Natural family of pet foods and treats:

California Natural Grain Free Chicken Meal Formula Adult Dog Food
California Natural Grain Free Lamb Meal Formula Adult Dog Food
California Natural Grain Free Venison Meal Formula Adult Dog Food

According to the 2009-2010 Pet Age Retailer Report, foods and treats for dogs and cats, including grain free dog food, showed the most growth in 2008. “At Natura, we’ve seen outstanding success from our grain free EVO line of dog and cat foods, and decided to take this opportunity and expand the grain free category to our popular California Natural pet foods,” said Don Scott, President of Natura.

As the first company to create a dry pet food without grains, Natura is now bringing even more options to the category with our California Natural grain free varieties and continues to lead the innovation pack for the pet food industry.

“For our California Natural line, it’s what is missing that matters. Recipes with fewer ingredients and healthful ingredients: This is the reason California Natural has become our fastest growing line and has such impressive potential for success with new grain free selections,” said Scott. “The new California Natural grain free formulas increase the quality of our companion animals’ lives by maximizing pure nutrition and minimizing concerns over grains.”

Along with fewer ingredients, important fatty acids are included in optimal proportions to help support healthy skin and coat. For pet parents who are looking for nutritional solutions focused on skin and coat or grain sensitivities, California Natural can offer their beloved companions the relief they are seeking.

“Because our California Natural pet foods use a single protein from top-quality animal source, they are a great option for pets who do better on a limited ingredient diet,” said Sean Delaney, DVM, MS, Diplomate of the American College of Veterinary Nutrition and Natura’s Chief Nutrition Officer. “Also the California Natural Grain Free Venison Meal Formula provides an uncommon protein option for dogs who cannot tolerate typical pet food options.”

These products provide the natural nutrition pet parents expect in a premium pet food and the great taste their canines love. California Natural Grain Free Chicken Meal Formula Adult Dog Food contains chicken meal, peas and sunflower oil. California Natural Grain Free Lamb Meal Formula Adult Dog Food contains lamb meal, peas, potatoes and sunflower oil. California Natural Grain Free Venison Meal Formula Adult Dog Food contains venison meal, peas, potatoes and sunflower oil.

Fortified with vitamins and minerals, the California Natural selections ensure our canine companions receive a complete and balanced diet. The new grain free formulas are an exciting extension to our popular California Natural line and each formula is available in 5 lb., 15 lb. and 30 lb. bags.

For more information about Natura Pet Products, please visit www.naturapet.com.

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